Mike Jeffs – GOOD founder and CEO
BY: Sharon Fitness for GOOD,
Mike Jeffs, the visionary founder behind GOOD and the Australian Christian Channel (ACCTV), has spent decades shaping the landscape of Christian media in Australia. His journey began with a deep passion to create a platform where faith, inspiration, and uplifting content could reach millions of Australians. In founding ACCTV, Mike sought to create a space that not only brought people closer to God but also celebrated Christian values through high-quality programming that speaks to all generations.
From the start, Mike believed that Australian audiences needed more access to positive, faith-filled content that truly resonated with people. His vision was not merely to entertain but to educate, inspire, and empower viewers to make positive changes in their own lives. As streaming and digital media became more essential, Mike expanded ACCTV’s reach by establishing GOOD, an accessible multi-format platform featuring diverse, uplifting content that appeals to both faith-based and general audiences alike. Under Mike’s leadership, GOOD is now a prominent fixture in Australian media, touching lives through powerful storytelling, compassionate messages, and an unwavering commitment to hope, faith and doing good in the world.
For Mike, the drive to pursue this vision stems from his unwavering belief in the transformative power of positive media and the knowledge that GOOD has been called to bring light into the world through media. Seeing the impact that GOOD has as it inspires and uplifts families and individuals fuels his passion as he continues to be deeply committed to providing content that aligns with faith-based values, offering viewers a meaningful alternative to mainstream media.
Knowing that GOOD empowers audiences to make intentional, value-driven entertainment choices motivates him to keep innovating and expanding the platform. For Mike, it’s not just about delivering programming – it’s about creating a trusted space where stories of hope and inspiration can flourish and bring lasting impact to communities.
Guided by his trust in God’s purpose, Mike sees GOOD as a platform that extends beyond entertainment. His faith provides him with the vision and perseverance to navigate challenges, knowing that GOOD is fulfilling a higher purpose in spreading messages that share God’s love.
Sharing that vision with others, and seeing their excitement match his own about the possibilities and future of GOOD, is both humbling and motivating for Mike. Hearing from countless viewers about how much GOOD has positively impacted their lives and strengthened their families reminds him daily of the profound purpose behind this work and the far-reaching potential of the GOOD platform.
Mike Jeffs’ legacy is marked by his dedication to bringing a message of positivity and purpose to Australia and beyond, uniting people through the power of media and shared values. His work continues to be an inspiration, showing how media can be used as a force for good in the world.
How has GOOD impacted your family? What does it mean to you to have an alternative to mainstream entertainment offerings with positivie, hope and faith filled content? What does it mean to you that GOOD is free and accessible to all? Share your thoughts HERE.